Blog

Does your company website deliver the best possible impression of your business? If not, you need to fix it.

When someone arrives at your home page, you only have a few seconds to grab attention and tell a customer why they should choose your company.  Does your current home page deliver on these aims?

Tell your audience what you do – and do it fast

In the digital world we live in, your website is a vital ‘shop window’ for your business AND your brand.

Having that online presence is no longer a ‘nice to have’, it’s now an essential business asset, and part of your marketing strategy. It’s the home for your content, where you sell your goods and services and connect with your audience.

Now is the time to take a step back, look at your website and ask yourself some important questions about its effectiveness.

Ask yourself:

• Is your home page informative enough? – does your homepage tell people what you do, in the most simple and straightforward way? If you can explain your vision and value in simple terms your chance of engaging people and creating a customer increases.

• Do you have an ‘About Us’ section? – your site should explain who YOU are as people and what your values and expertise may be. Include photos, so people can put a real human face to your business.

• Can people tell what you sell? – Make it easy for customers to find your products/services and explain what they do and (crucially) their value.

• Is it easy to purchase your products/services? – Is the process of paying as seamless and hassle-free as possible?

• How do prospects make contact? Include an enquiry form and request some basic information about the enquiry to tailor your reply?

• Can people book time for a consultation? Make sure you have a clear ‘Book a meeting’ landing page or button. Consider an online booking system like Calendly

With so many customer relationships starting online, it’s never been more important for your business to have an effective and highly engaging website.

Marketing Seminar

Wednesday April 20th from 4pm – 5.30pm.

Speakers:

Michelle Nunes-Vaz – talking about marketing budgets and KPI’s

Tom Steward from Trigger digital Ltd on the topic of Brilliant Websites – What makes them great